Electronic book publishing has many of the same risks and opportunities as electronic music publishing. By delivering text direct to the reader's computer screen, the e-book could cut down costs, and allow creators to deal directly with their audience, by passing (绕开) traditional publishers and traders. But it also raises the possibility of mass piracy (盗版). Phil Rance, founder and managing director of Online Originals, a London-based e-book publisher, sums it up, "No one wants Napster (在线音乐服务) to happen to books."

    Indeed, the most popular MP3may have put the frighteners on an industry that generally operates some way behind the "bleeding edge". The Meta Group, a leading US-based market researcher, says publishers are far too concerned about protecting their rights, "We believe all the recent legal control over Napster is like putting a finger in a river that is already overflowing. Publishers need to deal with reality and come up with new ways to develop wide electronic distribution, asking the question: How can we use the certainty of wide distribution to our advantage."

    At the moment, most publishers would like to limit the use of e-books to the person who bought them, or to the computer used to download them. If that can be done, e-books become just an extra income stream in a publishing industry that would continue to operate the way it does today, according to Terry Robinson, business manager for Adobe's e-paper group. "If you've cracked the digital rights aspect, you've cracked the market." He says.

    Robert Nichols, Books Director at BOL agrees, "Rights management is absolutely important. Publishers just say that 'until copyright is secure, we are not going to talk'."

    What is eBay? The simple answer is that it is a global trading platform where nearly anyone can trade practically anything. People can sell and buy all kinds of products and goods, including cars, movies and DVDs. sporting goods, travel tickets, musical instrument clothes and shoes- the list goes on and on.

    The idea came from Peter Omidyar, who was born in Paris and move to Washington when he was still a child. At high school, he became very interested in computer monogramming and after graduating from Tuft University in 1988, he worked for the next few years as a computer engineer. In his free time he started eBay as a kind of hobby, at first offering the service free by word of mouth.By1996 there was so much traffic on the website that he had to upgrade (升级) and he began charging a fee to members Joined by a friend, Peter Skoll, and in 1998 by his capable CEO, Meg Whitman, he has never looked back. Even in the crashes of the late 1990s, eBay has gone from strength to strength. It is now one of the ten most visited online shopping websites on the internet.

    eBay sells connections, not goods, putting buyer and seller into contact with each other. All you have to do is take an e-photo, write a description fill out a sales form and you are in business; the world is your market place. Of course for each item (商品) sold eBay gets a percentage and that is a great deal of money. Every day there are more than sixteen million items listed on eBay and eighty percent of the items are sold……